"Lessons Learned" by Devver

Learning From Failed Startups

we were hesitant to ask for feedback and help. We quickly found that people are incredibly helpful and generous with their time. Users were willing to take a chance and use our products while giving us valuable feedback. Fellow Rubyists gave us ideas and helped us with technical problems. Mentors made time for meetings and introduced us to others who could assist us. And other entrepreneurs, both new and seasoned, were happy to share stories, compare experiences, and offer support.

We embraced working remotely: we hired Avdi to work in Pennsylvania while Dan and I lived in Boulder and later on, Dan moved to Washington, DC. There are many benefits to having a distributed team, but two stood out in our experience. First, we could hire top talent without having to worry about location (in fact, our flexibility regarding location was very attractive to most candidates we interviewed). Secondly, being in different locations allowed every team member to work with minimal distractions, which is invaluable when it comes to efficiently writing good code.

That said, communication was a challenge. To ensure we were all synced up, we had a daily standup as well as a weekly review. When Dan moved to DC, he and I scheduled another weekly meeting with no set agenda to just bring up all the issues, large and small, that were on our minds. We also all got together in the same location every few months to work in the same room and rekindle our team energy.



Also, pair programming was difficult to do remotely and we never came up with a great solution. As a result, we spent less than a day pairing a week on average.



The most significant drawback to a remote team is the administrative hassle. It’s a pain to manage payroll, unemployment, insurance, etc in one state. It’s a freaking nightmare to manage in three states (well, two states and a district), even though we paid a payroll service to take care of it. Apparently, once your startup gets larger, there are companies that will manage this with minimal hassle, but for a small team, it was a major annoyance and distraction.”

we should have focused more on customer development and finding a minimum viable product (MVP)”

Our mistake at that point was to go “heads down” and focus on building the accelerator while minimizing our contact with users and customers (after all, we knew how great it was and time spent talking to customers was time we could be hacking!). We should have asking, “Is there an even simpler version of this product that we can deliver sooner to learn more about pricing, market size, and technical challenges?”

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